Project 08
AR large screen Dubai Sports Council
8th Dubai International Sports Conference2014
Pick your stadium, kick virtual balls and take home a printed souvenir, in under 60 seconds.
The challenge
Work flawlessly in a busy live conference: fast, reliable, no instructions needed.
What we built
A 110-inch AR screen with real-time green-screen compositing, motion tracking and instant printing.
The result
Attendees saw themselves inside their favourite stadium and walked away with a souvenir photo.
- 110-inch screen
- Under 60 seconds
- Motion tracking
- Instant souvenir print
The brief
For the 8th Dubai International Sports Conference, Dubai Sports Council wanted an activation that attendees would remember and take home.
It had to work flawlessly in a live conference: fast, reliable and engaging enough to draw and hold attention in a busy event space. No loading times, no technical failures, no complicated instructions.
The experience
On a 110-inch screen, attendees picked their favourite stadium and saw themselves placed inside it. Then they kicked virtual balls, with personalised AR overlays and motion-tracking games.
Each guest walked away with a printed souvenir photo, all in under 60 seconds.
Our approach
We engineered a fully integrated AR system that combines three technologies in one seamless experience.
- Real-time green-screen compositing guests appear inside the stadium instantly.
- Motion tracking the virtual ball responds to every kick.
- Instant print output a souvenir photo ready on the spot.
The interface was designed so any attendee could use it without help.
Impact
Attendees saw themselves inside their favourite stadium, played, and walked away with a personalised souvenir photo. A fast, reliable activation that held attention in a busy conference.
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