Case studies

Our projects

Worlds we've built for brands, governments and destinations.

Family using an ARKUB interactive AR telescope at At the Top, Burj Khalifa01

At the Top, Burj Khalifa

Interactive telescopes

200+ landmarks brought to life in 6 languages, with live, day, night and history modes.
VR Park at The Dubai Mall, home of the VR Sports Arcade by ARKUB02

VR Park, The Dubai Mall

VR Sports Arcade

The region’s first VR Sports Arcade: 75,000 visitors a year and 25+ VR sports games.
Visitor holding a phone showing the Sharjah Tourism AR portal app by ARKUB03

Sharjah Tourism

Sharjah AR portal

Five destinations across Sharjah through location-based storytelling, audio guides, AR views and a live map.
Dubai skyline seen from an observation deck at sunset04

Observation decks

Observation deck attractions

Unforgettable moments with interactive viewing, planned from the first site walk to the last sightline.
VR Sports booth by ARKUB at Bluewaters, Dubai05

Bluewaters

VR Sports on tour

Spin-offs, launches and pop-ups at Ain Dubai, Bluewaters, Bloomingdale’s and Nad Al Sheba.
AI-powered virtual character in a VR soft-skills training scenario by ARKUB06

Confidential client

Soft skills VR-AI training

AI-powered virtual characters that hold natural conversations, with real-time feedback and analytics.
Player in a VR headset at the Dubai Duty Free VR tennis game by ARKUB07

Dubai AI in Sports Conference

VR tennis game

An immersive VR tennis experience with gamification and prize rewards.
Attendee kicking a virtual ball inside a stadium on the ARKUB AR large screen for Dubai Sports Council08

Dubai Sports Council

AR large screen

Personalised AR overlays, motion-tracking games and souvenir photos for the Dubai International Sports Conference.
Palm oasis in Sharjah, filmed in 360° by ARKUB for Sharjah Tourism09

Sharjah Tourism

360° videos of Sharjah

Iconic landmarks, heritage sites and natural wonders across Sharjah, filmed in 360° for virtual visits.
Tiffany Break packs and footballs from the IFFCO AR football game by ARKUB10

IFFCO

AR football game

An AR mobile football game with a connected leaderboard: one of the first AR games in Dubai.
Neon 3D arena designed by ARKUB for the VR Sports arcade11

VR Sports

3D modelling & animation

A virtual playground for the VR Sports arcade: arenas, characters and motion design in 3D.
Phone showing a Web AR experience by ARKUB12

ARKUB R&D

Web AR

Eyewear try-on, an AR treasure hunt and an AR football game, right in the phone browser.
Designer in a mixed reality headset placing virtual furniture in a room13

MR interior design tool

MR interior design

See your furniture in your own home before you decide, with a mixed reality design tool.
Visitor in a museum gallery with mixed reality exhibits14

ARKUB R&D

Mixed reality museum

Artefacts that leap off their frames and tell their own stories, in mixed reality.
Pyramids at sunset in the Egyptverse metaverse by ARKUB15

Metaverse · ARKUB R&D

Egyptverse

Ancient Egypt reimagined in the metaverse: legends, puzzles and hidden treasures.
Arabian old town in the Arabiaverse metaverse by ARKUB16

Metaverse demo

Arabiaverse

Government services under one virtual roof, with an AI assistant, museum tours and a trip to Mars.
Woman trying on a virtual outfit at an ARKUB AR mirror17

Augmented reality

AR mirror

A mirror that becomes a portal: try on outfits and hairstyles, or jump to exotic places.
Patient in a VR headset during a rehabilitation session18

Healthcare

VR rehabilitation

Immersive environments and games that make physiotherapy and stroke recovery more engaging.
Presenter in a neon virtual studio from the Emta Meta series by ARKUB19

Video series

Emta Meta

Short animated videos that explain the metaverse, Web3 and NFTs in everyday terms.

Have an idea?
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