Project 12
Web AR No app needed
ARKUB R&D2023

Bridging the digital and physical worlds, straight from a link.
The challenge
Let people try augmented reality instantly, with no app to download.
What we built
Three Web AR experiences: an eyewear try-on, an AR cocoa hunt and an AR football game.
The result
Captivating AR that works in the browser, on any modern phone.
- WebAR
- Virtual try-on
- AR treasure hunt
- AR football
Why Web AR
Web AR blends augmented reality with web technology. People open a link or scan a QR code, and the experience starts in their phone browser. Nothing to download.
AR eyewear try-on
With a few taps, shoppers see how different frames suit their face shape and style. Classic designs or daring trends, finding the right pair becomes effortless and fun. No more guesswork.
AR cocoa hunt
An AR scavenger hunt that takes players into fantastical worlds. They search for hidden items, solve riddles and unlock secret codes: endless fun for adventurers of all ages.
AR football game
The pitch comes to you. Dribble, pass and score your way to victory in 3D, solo or against friends. A Web AR game for players of every level.
Use it for
- Retail virtual try-on that sells.
- Campaigns hunts and games that bring people to a brand.
- Events instant AR from a QR code, with no app store in the way.
Videos
Gallery





