Journal
The blog
News and insights from ARKUB Interactive, a Dubai immersive technology company.
25 May 2026 · Blog
AR in Retail: From Innovation to Expectation
Retail Is Becoming More Visual A few years ago, AR in retail was mostly associated with campaigns, activations, and social media filters. Today, it is becoming part of the…
18 May 2026 · Blog
What AI Actually Changes About Immersive Experiences — And Why It Matters for Your Business
There is a lot of noise around AI and immersive technology right now. Most of it focuses on the same things: AI-generated avatars, virtual assistants, algorithmically built…
4 May 2026 · Blog
Why the “Free Demo” RFP Is Killing Your Immersive Project
Most immersive projects don’t fail in production. They fail at the RFP stage — when decisions are made based on demos that were never meant to represent the final product. Across…
9 February 2025 · Blog
How AR/VR/MR is Revolutionizing Healthcare
In recent years, Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) have emerged as transformative technologies, reshaping various sectors, with healthcare…
12 April 2024 · Blog
BMW Opted to Show Its New Model in AR – How Will It Change the Advertising Industry?
Augmented Reality has changed the way we enjoy entertainment, and it is already being used by big companies to provide fun and enjoyable experiences to their audience. BMW, for…
4 March 2024 · Blog
Navigating the Metaverse: Potential Impacts on Mental Health
In the ever-evolving landscape of technology, the emergence of the metaverse has sparked discussions on its potential effects on various aspects of our lives. One area that draws…
4 March 2024 · Blog
Fueling Employee Productivity: The AI and ChatGPT Revolution
In an era marked by rapid technological advancements, the impact of artificial intelligence (AI) on workplace productivity is nothing short of transformative. AI and…
4 March 2024 · Blog
Metaverse and COP28: Navigating the Virtual World Environmental Responsibly
As we get closer to COP28, the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change, the global conversation about environmental…
4 March 2024 · Blog
The Future of Marketing: How Mobile AR Apps Inspire and Elevate Brands?
In the ever-evolving world of marketing, staying ahead of the curve is essential for brand success. Augmented Reality (AR) has emerged as a powerful tool that not only captivates…
4 March 2024 · Blog
Step-by-Step Guide: Considerations Before Venturing into the Metaverse
Incorporating a company into the metaverse is a pivotal move that demands meticulous planning for a seamless transition. To ensure your journey into this digital realm is a…
4 March 2024 · Blog
WebAR vs. AR App: Making the Right Choice
Due to the increasing popularity of virtual try-ons and mixed reality encounters, Augmented Reality (AR) is enjoying unprecedented fame. Businesses are seeking rapid…
4 March 2024 · Blog
How Companies can use Generative AI?
Generative AI presents an opportunity for companies to comprehend and optimize complex systems, while making this technology more widely available throughout their enterprise. As…
4 March 2024 · Blog
Is Augmented Reality Transforming the Construction Industry?
Augmented Reality (AR) equips construction companies with powerful tools to meticulously plan projects from inception to completion. By ensuring accuracy, mitigating rework, and…
4 March 2024 · Blog
Anticipated “Apple GPT” Leaves Everyone in Awe
According to a recent report from Bloomberg, Apple is actively developing and AI too to directly challenge tech giants like OpenAI and Google. Within Apple, engineers have…
4 March 2024 · Blog
Accessing the Industrial Metaverse
NVIDIA teamed up with Microsoft in order to provide millions of users access to the industrial metaverse and AI supercomputing devices via the Azure Cloud. How will this help…
4 March 2024 · Blog
Is Roblox a Metaverse?
There has been speculation regarding the nature of platforms such as Roblox on whether it is a part of the Metaverse. The Metaverse itself is a shared virtual world that involves…
4 March 2024 · Blog
Saudi Arabia: GAME ON!
The Kingdom of Saudi Arabia has recently made an investment of $38 billion towards the gaming for the purposes of turning the country into the next hub for the gaming industry…
4 March 2024 · Blog
MVFW 2023: Verdict
Decentraland’s Metaverse Fashion Week (MVFW) has one more day to go, and so we decided to share our overall thoughts on the experience after visiting different stores and…
4 March 2024 · Blog
Disney shuts down it’s Metaverse initiative
The Walt Disney Company has decided to discontinue its Metaverse division as part of staff cuts that promise to reduce its head count by 7,000 throughout the company within the…
4 March 2024 · Blog
ChatGPT is useful, but far from perfect
There has been a lot of hype surrounding ChatGPT and the uses that it has. From being qualified as ChatMD in the healthcare department to even being declared the potential future…
4 March 2024 · Blog
MVFW 2023 review: Coach
Decentraland’s Metaverse Fashion Week (MVFW) is still going, and we just tried the experience by Coach, an American luxury fashion house specializing in leather bags has set up an…
4 March 2024 · Blog
Decentraland MVFW 2023 is underway
The Metaverse Fashion Week (MVFW) 2023 has officially begun in Decentraland, marking the second iteration of the online event in the largest user owned and operated Metaverse…
4 March 2024 · Blog
MVFW 2023 Review: Tommy Hilfiger
In this year’s MVFW, Tommy Hilfiger has released a space where users can come together in the iconic TH store and purchase wearables or even take part in a puzzle mini-game which…
4 March 2024 · Blog
Unreal’s Metahuman Animator: developing avatar realism.
Epic Games has debuted its new Metahuman Animator technology, which enables users to create their own avatars from scratch. Epic had explained that the animator is a tool that…
4 March 2024 · Blog
EXIT Festival partnership with NFT-TiX
Upon receiving the best innovation award at the UK Festival Awards, EXIT, a major music event that utilizes blockchain technology to sell NFT tickets, has entered a multi-year…
4 March 2024 · Blog
Nike is using AR outside the box.
Nike’s campaign Move to Zero is utilizing AR to create 3D immersive experiences in order to raise awareness and drive sustainability commitments. Nike’s commitment towards…
4 March 2024 · Blog
OP3N is bridging the gap between Web3 and Web2
OP3N, a global Web3 Superapp, has announced the accumulation of $28 million in a funding round led by Animoca Brands, raising the valuation of the Web3 app to approximately $100…
4 March 2024 · Blog
Virtual Try-ons are a game changer, but….
There has been a period of hype surrounding virtual try-ons, with brands like L’Oreal, Tiffany & Co and more recently Amazon, who has been creating AR versions of their products…
4 March 2024 · Blog
Disney’s NFT collection: A fruitful initiative?
Walt Disney entered the NFT space with uniquely themed NFTs collections such as Golden Moments, which can only be purchased on Veve. Veve is a mobile application by ECOMI which…
4 March 2024 · Blog
Is Decentralized Social Media the next hype?
Jack Dorsey, co-founder of Twitter has announced a new decentralized social network named Bluesky that aims to reclaim user data. As a reminder, one of the most important issues…
4 March 2024 · Blog
Spotify is testing a Web3 service for Playlists
Music has been one of the top industries to adopt Web3. It’s journey into the domain provides new and interactive ways for artists to earn money from their music and engage with…
4 March 2024 · Blog
Amazon’s long-awaited foray into the Metaverse
Amazon has recently announced the opening of its very own NFT marketplace on April 24 2023, as part of the company’s plans to expand its e-commerce empire. The marketplace will…
4 March 2024 · Blog
Microsoft’s Web3 wallet is coming to Edge
Microsoft has begun working on integrating a crypto and non-fungible token (NFT) friendly Web3 wallet that can be accessed through the Edge browser. The announcement was made on…
4 March 2024 · Blog
NFT stores are getting real
The world’s first physical NFT store has opened its doors few months ago in Mall of Emirates, and just launched a second one in Dubai Mall this time. In summary, visitors to the…
4 March 2024 · Blog
Meta’s new layoff, what does it mean for the Metaverse?
Meta’s new layoff, what does it mean for the Metaverse?: Meta just announced a cut of 10,000 employees, only a few months after the layoff of 13% of its staff, equivalent to…
4 March 2024 · Blog
They killed the Metaverse (again)
Recent events have occurred affecting the Metaverse in unforeseen ways, but is it enough to call it quits? A recent bank run had dealt a lethal blow to Silicon Valley Bank (SVB)…
4 March 2024 · Blog
Rejuvenating the Beauty Industry with the Metaverse?
Since the Pandemic, the beauty industry has embraced the possibilities that #AR has to offer through virtual cosmetic try-ons or showrooms. Little did we know, that we could take…
4 March 2024 · Blog
Are Banks Cashing into the Metaverse?
When Decentraland announced the implementation of their First ATM Transak back in August 2022, much criticism led to the expectation that banking in the Metaverse was nothing more…
4 March 2024 · Blog
How Real is the Virtual Real Estate?
As part of their Metaverse strategy, big brands like Ubisoft, adidas and Gucciare buying virtual lands in the Metaverse, but why invest in something that’s practically intangible?…
4 March 2024 · Blog
Fighting Old Battles on New Grounds
As opportunities in the virtual worlds continue to grow, the importance of securing legal protection to discourage and defend against brand infringements will also increase…much…
4 March 2024 · Blog
Battle of the Metaverse Philosophies
‘I’m really not sure the average person can tell you what the Metaverse is’ – Tim Cook, CEO of Apple told the Dutch Publication Bright last week. Until today, no study has been…
4 March 2024 · Blog
NIKE Did It (again)
On their path of becoming the world’s largest athletic apparel company, Nike has been embracing its “Just Do It” attitude and jumping head-first into the ring. They created a…
4 March 2024 · Blog
How Powerful are Unexpected Brands Collabs ?
To augment their offerings, airlines around the world are turning to the #Metaverse as the #aviation industry is picking up pace in the virtual worlds. Let’s have a closer look…
4 March 2024 · Blog
When Aviation Lands in the Metaverse
To augment their offerings, airlines around the world are turning to the #Metaverse as the #aviation industry is picking up pace in the virtual worlds. Let’s have a closer look…
4 March 2024 · Blog
METAVERSE: A new trend? Maybe not…
It seems that, just like in fashion, some creations are too good to be put at rest and eventually, make a comeback. This may be what we are experiencing with Metaverse, to certain…
4 March 2024 · Blog
How Brands are Utilizing Augmented Reality to Attract more Consumers?
Branding As technology grows, the consumers needs keep evolving, and a brand has to keep pace with the changes. AR [augmented reality] is one of the most popular trends used in…
4 March 2024 · Blog
Benefits of Virtual Reality in Employee Training
VR training, just like other valuable technology, is changing the regulations on how to work out the impact of corporate training’s synthesis with experiential learning. Hiring…
4 March 2024 · Blog
Finding Top Virtual Reality Company in Dubai
Do you need new and better ways to promote your business and acquire more customers? Consider using virtual reality (VR) or augmented reality in your advertising strategy. Adding…
4 March 2024 · Blog
Unveiling the Benefits of Augmented Reality for the Tourism Industry
October 23, 2017 Augmented reality is starting to change how people plan for trips. With this technology, end-users can completely immerse themselves in their intended destination…
4 March 2024 · Blog
Finding a 360 Video Production Company in Dubai
April 17, 2017 Videos have been used as marketing vehicles since time immemorial. Thanks to new technology, bigger and better ways to use them on different mobile and social…
22 May 2018 · News
EXPERIENCE HD TELESCOPES AT DUBAI’S BURJ KHALIFA
BURI KHALIFA, THE GLOBAL ICON BY EMAAR PROPERTIES, HAS INTRODUCED 12 ADVANCED TELESCOPES AT ITS OBSERVATION DECKS ON LEVEL 124 AND LEVEL 125 THAT WILL OFFER UNMATCHED PANORAMIC…
16 May 2018 · News
Dubai Sports Council supports UAE’s first-ever sports-centredvirtual reality arcade
BURI KHALIFA, THE GLOBAL ICON BY EMAAR PROPERTIES, HAS INTRODUCED 12 ADVANCED TELESCOPES AT ITS OBSERVATION DECKS ON LEVEL 124 AND LEVEL 125 THAT WILL OFFER UNMATCHED PANORAMIC…
6 May 2018 · News
UAE’s first ever sports virtual reality arcade is launched in Dubai
The UAE’s first all-sports virtual reality arcade was launched at the weekend at Dubai Mall. Located in the state-of-the-art Virtual Reality Theme Park, VR Sports is a…
6 May 2018 · News
Opening of the sports simulation center in Dubai
The sports simulation center that opened in Dubai Mall includes more than 20 sports games that operate using virtual reality technology. His Excellency Saeed Hareb, Secretary…
22 May 2016 · News
Emaar Properties has introduced 12 advanced telescopes at
Emaar Properties has introduced 12 advanced telescopes at Burj Khalifa’s observation decks on Level 124 and Level 125. The telescopes, which are free to use, feature full HD…
20 May 2016 · News
UPDATE: HD telescopes are another first for the Burj Khalifa
How to make the view from the world’s tallest building even better – install free HD telescopes at the top of Burj Khalifa. It’s the first time the super-advanced instruments have…
18 May 2016 · News
Another world first for Burj Khalifa
The tallest building in the world Burj Khalifa now has 12 advanced telescopes at its observation decks on Level 124 and Level 125. Visitors can now have truly panoramic views of…
18 May 2016 · News
Free HD telescopes at Dubai’s Burj Khalifa
Burj Khalifa enhances visitor experience with 12 advanced telescopes for panoramic Burj Khalifa, the global icon by Emaar Properties, has introduced 12 advanced telescopes at its…
18 May 2016 · News
Burj Khalifa adds 12 free HD telescopes
Twelve advanced telescopes have been introduced at the Burj Khalifa’s observation decks on Level 124 and Level 125. The telescopes, which are free to use, feature full HD camera…
18 May 2016 · News
Opening of the “VR Spots” center for sports simulation games
Saeed Hareb, Secretary General of the Dubai Sports Council, inaugurated the VR Spots Sports Simulation Center, the first of its kind in the region dedicated to virtual sports…