Project 01
Interactive telescopes At the Top, Burj Khalifa
Dubai2023

AR telescopes that turn the view from the world’s tallest tower into a guided, interactive tour.
The challenge
Give millions of visitors, of every age and language, more than a view.
What we built
Interactive AR 360 telescopes: point, zoom and see facts and stories over the real skyline.
The result
200+ landmarks in 6 languages, with live, day, night and history modes. Part of At the Top for nearly a decade.
- 200+ points of interest
- 6 languages
- Live · day · night · history
- Augmented reality
The brief
Millions of people from around the globe visit At the Top, Burj Khalifa every year, setting new visitor records year after year. The view of Dubai is breathtaking, but a view alone doesn’t tell you what you’re looking at.
The goal was to redefine the observation deck telescope: a way for every visitor, of any age or language, to explore the skyline in a whole new way.
The experience
Our interactive AR 360 telescopes combine augmented reality with panoramic views of Dubai’s skyline and beyond. Point, zoom and discover: facts and stories appear right over the real landmarks.
They are more than viewing tools. Each telescope is an immersive educational experience that gives rich context and background to everything you see.
Something for everyone
Families on their first visit, students on a field trip, curious tourists, Dubai residents and stargazing enthusiasts all find their own way in.
Key features
- High-resolution viewing crystal-clear views of distant landmarks, natural wonders and celestial bodies, through high-resolution optics.
- Augmented reality information and interactive content overlaid on the viewfinder, with facts about the buildings, landscapes and stars you’re observing.
- Easy for all ages intuitive controls. Simply point, zoom and discover.
- Multilingual content in 6 languages for visitors from around the world.
- Live, day, night and history modes see the city as it is now, after dark, or as it used to be.
- Night mode a look at the night sky, with real-time star mapping and constellation guides.
Impact
200+ points of interest across Dubai, brought to life in 6 languages. Content and hardware enhancements keep the experience fresh.
For nearly a decade, our interactive telescopes have been part of the At the Top experience, and part of the story of one of the world’s most visited landmarks.
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